Now that Memorial Day 2014 has come and gone, we are heading into the summer sales season, meaning new strategies and considerations shift to the forefront of business strategy. There are several different ways to market during the summer to generate the right leads for your business. Inflatable advertising is a great way to generate new leads in the summer, as employee safety becomes a greater concern for Phoenix business owners. Additionally, hosting events can help entice new or existing customers to your location.Here are some effective summer marketing tactics to use:Inflatable AdvertisingTo generate a buzz in your community, consider inflatable advertising. Inflatable outdoor advertising will attract the people that are passing by your location, without having to rotate employees into outdoor promotional roles during the hot summer months. Inflatables can be utilized to promote an event, sale, grand opening of a new location, or simply garnering more visual exposure for an existing location.Attend or Sponsor Local EventsA great way to reach an audience, especially in a desert area like Phoenix with a unique climate, is to plan to attend and promote your business at local events. Sponsorships of events in the Phoenix area can help to give your company an advantage as you are targeting the people who will support your business.Plan A Summer EventIf you want to generate more foot traffic to your store, auto dealership or restaurant, host a party! In April, Big AZ Promotions helped Sardella’s with their customer appreciation party. Big AZ promotions provided a bounce house, slide and cash machine. All these party rental items helped make the event memorable, and allowed Sardella’s to thank their customers and the community for their on-going support.Events like this are a great way to bring people right to your business. Like Sardella’s, you can rent bounce houses, dunk tanks and other fun entertainment items to turn your parking lot into a fun entertainment venue. Your customers will be able to come enjoy the fun activities as well as visit your business.In Arizona, getting your business noticed in the summer requires creativity. By coming up with unique ads and events that will peak your customer’s interest, and following these up with inflatable promotional materials or party rentals you can attract plenty of foot traffic and generate interest in your company or products.