December 9, 2013

How to Sustain A Promotional Campaign Without Too Many Year-End Expenses

As the end of the year approaches, many businesses find it difficult to launch a great holiday campaign without accruing too many year-end expenses. In order to sustain a great holiday campaign, the key is to prioritize the components of your campaign that are going to be effective during the holidays. But how do you identify which elements of your promotional campaign are most valuable during this time? Focus on promotional efforts that can attract lots of visibility at a low cost.

Focus on high visibility

During the holiday, every business is looking for ways to attract Christmas shoppers. If you can find a way to stand out from the competition, you’ll be likely to make more sales. One great strategy for grabbing the attention of potential customers is a giant inflatable. By renting an inflatable replica of a popular product or an inflatable of a beloved holiday character, you can gain plenty of extra visibility without breaking the bank.If there are any Christmas fairs or markets in your area, promotional tents are another way to get more exposure without spending exorbitant amounts of money on a marketing campaign. Focus on communicating to your potential customers the top reason why your product should become a part of their holiday plans. This is your chance to connect with consumers so that they recognize the value of your product for the holiday season.

Get rid of expensive tactics

Don’t spend time on telemarketing efforts if you want to cut down on your year-end expenses. Especially during the holiday season, telemarketing is not going to offer enough return on the investment of your time and money.Even though marketing campaigns are often highly effective, they can incur large year-end expenses that may not be feasible for your company. Cut out any costly marketing tactics like TV ads focus on the inexpensive marketing techniques that are readily available online. For instance, social media is free to everyone! If you can develop one hashtag or meme that inspires your customers to talk about your brand during the holiday season, you’ll get an adequate amount of online exposure.